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Originally Posted by dynamik gal
Yes, I imagine that Libra would not fit into the "On Track" Sell
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I don't want to be seeing Libra ads when I'm at the races...I don't want to see Libra ads anytime to be honest! There are plenty of female orientated products without making everone cringe! Gillette advertises mens razors, why not ladies ones too?
If they want to make it mainstream, take a look at NASCAR, they have cars running around with washing powder adverts on them! I don't know if its just me but I know that if my favourite driver was being sponsored by a particular brand of washing powder, i'd be using that one! I drink Red Bull because of Marcos, and buy Duracell batteries over Energiser because of Rusty!