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The problem for champcar is 2 fold.
1 they are jumping around the various networks in the US, almost on a race by race basis. It's difficult to build a consistant TV fan base when this is the case
2 they are running mostly at the same time as NASCAR and the other big sports in the US, which goes some way to explain point 1. NASCAR has a regular timeslot and major broadcaster(s) locked in as do MLB, NFL, NHL even college football on Sunday afternoons across the season making it difficult for Champcar to claim a regular slot on one channel.
There is probably a very strong arguement to be had for live free internet broadcasting with a regular time and channel slot for Full Race re-runs on a Monday evening. Probably not ABC/NBC/CBS/FOX but perhaps one of the dedicated Sports Channels like ESPN, SPEED or a FOX sports channel
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