So it's not a rumour anymore. From the AFOS website:
Motorsport Asia is very pleased to announce that they have secured a Title sponsor for the Formula Pacific Series. The deal is for the next three years, the 2011 to 2013 seasons inclusive.
The terms agreed between Motorsport Asia and the Title Sponsor will also include a name change of the Series to include the Title Sponsor’s name.
.....
“Obviously everyone is waiting for the announcement of the Calendar and in fact the only thing holding that back is the some contractual formalities. Everything is agreed and I hope to have those signed off in the next couple of weeks so that we can make a public announcement of the Calendar. Frankly, it will not be much of a change from this year but we have one or two exciting new venues, so in actual fact it will be better.” He added.
The name of the Title Sponsor and the new Championship will be announced at a grand launch event, which is being scheduled for the 3rd or 4th week of January.
Looking good for the new season!