THE 2012 ARMOR ALL BATHURST 12 HOUR will receive an international boost following confirmation of a new partnership between Yeehah Events and Creventic, a Netherlands-based company that promotes the international 12 and 24 hour endurance series in Europe and the United Arab Emirates.
Creventic will actively co-promote the Armor All Bathurst 12 Hour internationally and are organising combined freight / entry packages from Europe, the UAE and other international markets in an effort to attract more international vehicles.
Creventic already promote the Dubai 24 Hour, Barcelona 24 Hour and Hungary 12 Hour. Whilst the Armor All Bathurst 12 Hour will not become part of the series itself, the marketing tie-up will ensure for added visibility of the race in Europe and the UAE.
Several changes to the Event structure have been included as a result of the new international partnership.
The date has been moved to later in February (24th-26th) to allow for vehicles to arrive in Australia via sea-freight after racing in the Dubai 24 Hour earlier in mid-January.
The class structure and eligibility list has also been modified to encompass a wider array of vehicles to reflect a large part of the field that competes in the Dubai 24 Hour and major races in Europe, such as the VLN series and Nurburgring 24 hour, whilst maintaining international GT3 and GT4 cars as the ‘outright’ classes.
The race will continue to cater for Production cars, with two classes again on the eligibility list – a full version of which is set to be announced within the month.
“This is another step forward in establishing the Armor All Bathurst 12 Hour as one of the premier international endurance races,” Event Director James O’Brien said.
“In our first year including GT vehicles in the eligibility structure, we attracted six international entrants including three from New Zealand, one from Ireland and the two-car Audi Race Experience team from Germany that would go on to finish 1-2 in the race.
“Our new partnership with Creventic allows us to broaden our horizons and reach a significant competitor base that already exists and regularly competes in this kind of race. We would hope that the result of this partnership is an increase of between 8-12 international entrants in the 2012 race to compliment a stronger domestic grid.”
Creventic spokesman Gerrie Williams said he was looking forward to working with the Armor All Bathurst 12 Hour organisers to further grow the international reputation of the Event.
“The Armor All Bathurst 12 Hour is one of the extreme challenges in racing, which should be on the record of each serious driver. We like adventures very much, and we consider the Bathurst 12 Hour as a challenging adventure – so this is an opportunity for both parties to work together to expand both the Bathurst 12 hour and the 12/24 Hour series.
“From our point of view, the Bathurst 12 Hour is on the other side of the world, so it’s already a challenge even before the start,” he added.
“But the incredible ‘roller-coaster’ kind of track, with its demanding up and down hill combinations, needs to be shown to the racing scene around the world. With our cooperation we expect to add more international teams, so within three to five years the Bathurst 12 Hour will be mentioned alongside the 24 Hours of Nurburgring, 12 Hours of Sebring and 24 Hours of Dubai.
“We hope this is the first step towards a long-term relationship, resulting in an even stronger and more international grid for the Bathurst 12 Hour, and more ‘Aussies’ at the start of the 24 Hours of Dubai.”
The 2012 Armor All Bathurst 12 Hour will be contested on February 24-26, 2012.