Quote:
Originally Posted by beau1
It may be quality coverage but what is the point of that if you have a far lower viewership? Surely a lower quality product with a higher viewing audience is better than some sort of elitist broadcasting?
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Let's just get this straight (with everyone) - Sky's model is completely different to the BBC. Where the BBC chase viewing figures, Sky chase subscriptions. That's how they make their money. If Sky can increase subscriptions, it doesn't matter so much if they get far less viewers than the BBC
I reckon Sky will produce very good coverage because they will want more subscribers. If they can produce coverage that is good enough to win over the hardcore that does watch it, it may tempt many of those who initially refuse to subscribe
Plus it's all about creating a monopoly in sports