I don't know if this has been posted or not, but this article is a few month old and in regard to moving a potential UT game...
http://www.statesman.com/sports/long...2-1392384.html
Maybe a tie in to the game would be a better idea? $10 off a ticket at the gate if you bring your UT game stub or something along those lines. What do the Texans on the board think about that?