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Of course they will. Most viewers aren't diehard fans, the coverage is good quality and the coverage is free. When it comes to volume of viewers BBC hold all the cards. This has always been clear and is an indication that there is not a lot to say on this.
A dedicated channel, actually any coverage and rights, costs. As most viewers aren't diehard then it is probably right that they don't contribute financially to the cost. However, that doesn't mean that a dedicated channel shouldn't be offered. At a cost.
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