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Originally Posted by joeb
Do the factory teams want sponsors? They might only want to advertise themselves so it could be a choice not to have sponsors.
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(deja vu warning) Not at any price of course but I refuse to belive the putting a sub-brand like "Lightweight technology" sticker on the fin is worth more than two-digit title sponsor deal. If anything, that or the stupid PORSCHE INTELLIGENCE thing that nobody will ever even read unless the car is flipping seem more like placeholders.
I'd really like to know how much DMG Mori pays Porsche. It's not completely dominating the livery or a title sponsor but this year the text is quite big on the fin. If it is somehow B2B then probably not much.
Total's deal with Peugeot was quite signicant (2011: 20M from the 75M overall budget).
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Same is true for the factory teams in GTE. Aston has Gulf colors, but the rest are pretty spartan.
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GTE budgets are also entirely in different ballpark though...