24 Oct 2017, 20:05 (Ref:3776240)
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#223
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Veteran
Join Date: Oct 2009
Posts: 10,436
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Interview to Sean Bratches (F1 commercial chief) and Frank Arthofer (F1 digital head)
http://www.sportspromedia.com/magazi...a-ones-new-era
Quote:
I was approached to come over and run the business group. And then I got here, and there was no business group! There was no marketing team, or digital team, or communications, or research. Nothing.
I spent the first three or four months effectively by myself before people starting coming on board. I was just rolling a grenade into every room I went into because there was nothing in the pipeline. There were no deals pending or anything.
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