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Every now and then, change happens. As humans, we are naturally resistant to change. The new logo will automatically draw criticism because it is different to the last one.
Is it the best logo ever? Probably not.
Can others come up with alternatives? Definitely.
In 3 years, will it be instantly recognisable as representing the sport? Almost certainly.
And has anyone been able to produce a humorous adaptation, or highlighted an innuendo or embarrassing connotation? No.
So does it achieve what it was designed to do? Yes. So a good (but not brilliant) new logo.
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