Quote:
Originally Posted by chillibowl
more sex in the bread isle!
personally dont see the connection either.
arguably the two biggest consumer products being advertised on the grid are cars and alcohol...two industries that are rapidly moving away from the 'mens only club' style of advertising. car commercials are family friendly and beer ads dont have girls in bikinis anymore.
most business are doing the same...western world is changing and men dont have the advantage in purchasing power anymore.
its not liberalism, progressivism or some other left wing conspiracy...this is straight up capitalism.
business moves to where the money is and F1 is no different.
evolve or die gentlemen!
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Possibly the point you're missing is that the 'western world' is not top dog any more. F1 has gone worldwide for that reason and glamour still is a factor with the vast majority of the world population. From a global marketing perspective the western world is a minority and some may say is becoming an annoying irrelevance with the amount of PC crap.