Quote:
Originally Posted by Fiorentina 1
Is Autosport easily found throughout London? I remember having a hard time finding it around town, including at Heathrow, Gatwick and various train stations. Granted that was 10-years ago, but just asking?
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The start of the problem was 20 years ago, when it fell out of the top 100 magazines (as measured by the Audit Bureau of Circulation).
If you're not in the top 100, then WH Smith (which was still the biggest player in the market back then) didn't automatically stock you... it was down to discretion of individual store managers. Or you could pay WHS to carry it, but that would get expensive to do every week.
Supermarkets now have the bulk of magazine sales, but many of them stock an even smaller range - some only the top 40.
Autosport's circulation figures continued to fall, and then about 8 years ago they withdrew from ABC, so nobody knows how far they have fallen since, as there are no longer any independently audited numbers.