the bigger prize may be increasing the size of the viewing audience?
because this race came on right after F1 and i had kept the TV on, my eight year old niece accidently saw it and went from thinking motorsports was stupid to watching the full session and the post race podium celebration.
i doubt very much this changed her future life goals or anything but she did ask me if we can go karting after.
at the least motorsports may have earned a new fan that they otherwise would not have.
maybe its how/when it gets broadcast here but smart move placing it after the F1 session. having F1 coverage as your lead in is a better way to get eyeballs on it. dont understand why F2 didnt do this.