Quote:
Originally Posted by Akrapovic
F1 is a brand image. And that's why you won't see big tech companies in as title sponsors. Google, Facebook and Microsoft don't need to brand themselves with racing cars. And other huge companies such as Rackspace don't care about branding to the public - they're selling to other massive tech companies.
If tech companies were going to come to F1 as title sponsors, they'd already be here. That ship has sailed.
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F1's major appeal was introducing consumers to, and injecting glamour into high volume mass market items, now most of the risk has gone and the wide marketing reach is being slaughtered by putting the sport behind a paywall.
Seems like a recipe for a disaster.