|
It sounds like the whole event was the circuit's initiative. With the UK model which David cites, the initiative presumably comes from the clubs themselves. They consult their members as to what sort of events would interest them, and then they talk to prospective circuits about hiring their facilities. The circuits themselves don't have to organize anything. If there's enough of that sort of business, then there will be no desire to do anything else.
The alternative is for circuits to act as promoter, cut a deal with a sponsor for a contribution towards costs in exchange for all the promotion they want, and to put together the most attractive programme they can to pull in the punters.
I think the problem the UK has is in this respect is it can regularly attract top racing series like Formula One, the WEC, MotoGP, along with the WTCC and DTM in the recent past. These series, along with the major domestic packages like TOCA and BSB want total control over circuit advertising and promotion, and bring their own programme.
UK circuits have probably just lapsed into cutting the best deals possible with these big championships and no longer have the desire or expertise to put on their own events. Likewise sponsors probably look more towards dealing with race series rather than circuits.
|