aren't ford and holden doing the same thing though.
the v8's arent about product development they are about brand development.
by hyundai (or whoever) entering the series they get to show of there latest car to a market of people who buy motor vehicles, most of which are not FG falcons or VE commodores. they get to raise awareness of the hyundai brand and they create a bit of exceitment about a brand that has a carry over image of bland or cheap (which is why i think kia might be a better mix)
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