I don't think they are maximising the revenue at the track. They only team merchandise in the official tent were caps, T-shirts & polo shirts & some lines were out of stock by Sunday at Taupo. There are plenty of other things that should be for sale like panama hats, sweatshirts, fleecies, key rings etc. What about mascots? The only replica car I saw was the NZ car (although if you bashed all the wings off & made it so the wheels didn't go around it might pass for the Monaco car
).
Non-NZ hats were going for $10! How can they be making money at that price? Also, wouldn't you expect there to be gear with the Ferrari logo that they could charge premium $ for?
