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i disagree completely, the only reason major sponsors are involved is the coverage that they get in the markets they sell in so with falling audiences and also the narrowing of that audience to the point where only those paying high fees for it then the returns the sponsors will get will reduce the return on that investment. Yes there are sponsors who spend company money for there own reasons but they are small fry now days and will never bring in enough to run a top team. If F1 goes totally pay to view then IMHO it will slowly die
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