|
He's a good marketer and has commercial sense. Indycar has used the Danica 'brand' while she was at her peak and with her appeal now in decline, she goes off to NASCAR. So Indycar will survive that. He knows how to structure an event in terms of promotion. He knows that you need a 'major' to complete the series. The TV deal could be alot, lot worse.
He makes poor technical decisions though and doesn't understand the sport and the level of complexity required to run a race and a series. Therefore he can't reform the sport itself without making a bit of a mess. The result is we switch on the telly/attend a race and we see a circus for our hard earned time/money. He doesn't seem to have any answers for the oval unpopularity problem either.
|