Quote:
Originally Posted by Terry S
It seems strange to me that the first thing for a new team to decide is their logo.
I hope this is not an indication of their priorities for 2018......
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Quote:
Originally Posted by GTRMagic
Some sponsors, endurance pilots, location of their 2019 headquarters, the make of car they are going to run.. lots of unknowns..
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Any new company formed is going to need a lot of background material such as articles of association, list of shareholders / directors in place etc - often takes a little time after the initial MOU and public announcement to do all that.
Part of that is having the logo - any presentations to sponsors need the logo, letterheads used for communication with various bodies need the logo, various merch and promotional material will need the logo as a starting point so that designs can get underway. Government agencies often insist that companies provide information on letterhead to prove that it is authentic for example.
Having the logo is most definitely a priority - amongst a long list of prioritised items no doubt but NOT having the logo done would hold up a lengthy list of jobs that need doing.