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There are some obvious and not so obvious changes in America concerning F1.
During CART races we hear about it as it concerns Indy. ESPN/ABC Sports (our major sports networks) has finally been able to show actual race footage during their race reports on RPM2Nite. In the past Bernie expected to be paid for this and no one would do so. If anything has ever damaged F1's exposure in America this has. Being that there are few American based sponsors in the series, and tobacco is not allowed to advertise on TV, there have been no commercials on TV during non-race oriented programs. I am sure that we will see some adverts as the race draws closer. The problems comes that they will not advertise during normal primetime programming hours. They feel content to advertise to the race fans during races, this is like preaching to the flock. They are already watching so why bother telling them about it? Also, Speedvision carries live coverage of all but a few events each year with Fox Sports carrying same day delay coverage. Speedvision is not readily available on landline cable in every market and is usually on a pay extra cable service. Fox will be carrying three days of coverage live, practice, qualifying and race all live for the majority of America .This could help.
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