Quote:
Originally Posted by Pandamasque
PR-wise, the troth is that it doesn't really matter to the board of a large mainstream automotive manufacturer what a bunch of enthusiasts on the forum think. Their g56 efforts are directed at a much wider audience and have been a great success. Nissan did persuade much of the general public that DW was a worthwhile innovation, 'the future'. And most of that was done through non-motorsport outlets whose writers were also genuinely excited about this new unusual thing and weren't knowledgeable enough to ask the obvious questions. In the same way Nissan can hypothetically spin a story about retrograde ACO stifling innovation by not allowing their new vehicle into P1.
As for 'autosport.com being used', it's not the first time and not the last. Many websites will post anything to get clicks, just like tabloids will publish things to sell copies. The recent Ferrari/Le Mans story is actually somewhat valid right now ( here's a good one), but some sites were spinning up that rumour mill for years when there was very little grounds for it to be even mentioned apart from helping Luca the horse whisperer negotiate something with the FOM.  |
Winning Le Mans is a goal for the company. Positive PR can be achieved in plenty of ways. Winning Le Mans overall can be achieved in only one way. If their zeod fails or if its even ruled as a copyright infringement, what happens to that press they wanted? It turns sour. The big picture is the winners. Other cars like the dw are still in the news because one guy doesn't want to let it go.