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How about turn the online streaming into a pyramid scheme? Your fans will sell the series and subscriptions for you. That way no one has to worry about the casual fan getting hooked because they casually happened to surf past fs2 in between bowling semi quarter finals practice.
Intentionality of users searching for somewhere to pay would shoot through the roof. I'd be genuinely curious how many people upgraded cable tiers so they would have access to North American sports car and endurance racing.
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