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I said nothing at all about World of Outlaws (I don't even know what that is). The word I used was "WOO" which is a word that people used to use before they jumped into bed on the first date (or immediately upon exchanging first names and astrological signs) -- that is, it is a process of courtship, of convincing someone that you are what they want most in the world, through various inducements including persuasive speech. You could look it up.
The teams should indeed tell the series what it needs to attract sponsors; and the sponsors they should be going after are the European and global sponsors that are not cigarette based. Yes, we DO have a FEW other products in Canada besides liquor and cigarettes, that could sponsor cars! We must go out and find them and induce them to sponsor cars. What about service industries? Who has the most money outside the Indian Casinos? Lawyers. Why isn't any team going after big law firms looking for sponsorship? Our firm just won the biggest medical malpratice case in Canadian history. Surely someone could get in there and talk to someone about spending some of that huge settlement on Paul Tracy! Why not prospect doctors and dentists? How about Greyhound or Canada Coach Lines? Walk down any street in town and see how many of those companies might be induced to sponsor a car at some level. Be creative.
Lee, how do you know that "European and Asian markets are never going to see the series as anything but a novelty"? It was the Asian market that developed the fax machine, invented in the USA but abandoned because the sniffy Americans said there was "no market" for such a thing. And to take it from the sublime to the ridiculous, Prince Edward Island does a roaring business every year in Japanese tourists who worship Anne of Green Gables and pay huge dollars to be married in the parlour of "Green Gables" and buy red pigtailed wigs and replica clothing so they can dress up like Anne and her friends. A country that will do that, will do anything.
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