Quote:
Originally Posted by chunder
To be honest I have always been amazed that the likes of GM Ford and Dodge have always had more than one arm in the US.
IN the UK Leyland tried this approach and found it impossible to maintian, due largely to some appalling decision making and strike action admittedly.
Having so many different brands under one huge arm must be insane with regard to logistics and money.
Am amazed it has lasted like this for so long co0z no otehr manufacturers really do it this way.
OK VW own firms but they bought a brand not marketed their brand with a different name
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Other manufacturers do it that way with their premium brands like Lexus and Acura.
Here in the USA, GM once owned 50% of the market. So there was a need for multiple brands catering to different incomes and tastes. Now with their huge decline in percentage of the market, a lot of those brands are not needed anymore.