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There are two types of businesses: bubbles and milk cow.
Bubbles grow suddenly and explode loudly. Investors look for short term profit.
Milk cows can give milk for a long time if you take care of them. A good company will do that. Perhaps that product wont grow suddenly, but it won't die if you do things right.
Of course, some people kill cows to eat them. Again, short term profit.
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