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Create parallel series - the modern RC cars driven by Pod People programmed to push a button when a little red light goes on, vs. the cars of the 1970s and 1980s driven on the old tracks - and see how they draw.
If you want the ultimate technological race, eliminate the pilots altogether and just wire up the cars to be driven by remote control from the computer terminals in the pits. Perfectly safe, technologically perfect, and the "moderns" will enjoy it just as much. You'll save on pilot salaries and you can hire "team representatives" to make personal appearances and Sell Things.
Then you have your technologic perfection, your real race cars, and you can see which one draws the audiences.
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