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Issue is
1For every professional sport broadcasting rights are by far the greatest source of income
2FTA tv is in terminal structural financial decline all around the world.They can no longer make competitive offers for sports events.
Easy for people to want something for nothing here but if you were running this business would you slash your income to chase an aging audience(the number of people under 35 that watch FTA tv is small and plummeting).
The golden age of FTA tv has ended well before the golden age of F1.
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