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Put the track at Le Mans back the way it was before they started "improving" it to take all the excitement out.
Further to the above: Let spectators stand along the Mulsanne Straight. (Make us sign something if you like. But let us in!)
Hire more people to clean and furbish the loos everywhere on the circuit. Station permanent attendants at the ACO loos for the whole of Le Mans. Pay them handsomely if they do their job to American standards of sanitation.
Do something about the ticket situation. Waiting until one week before departure to get tickets ordered a year in advance, especially general admission or pitwalk tickets which have no seat assignments, is infuriating and stressful and completely unnecessary. Any reasonably competent Maitre d' can do the job better than whoever over there is doing it now.
More food shops near the camp grounds, with prices that are not out of line with local prices. A nimble sixpence is better than a slow shilling, after all.
Shelters for people to get in out of the rain, at every point on the track. Possibly knockdown shelters that could be put up only in case what happened last year happens again!
Force Corvette to take down their screens, barriers and blockades in the pitlane. Fine any crew member who demands money to produce a driver for questioning or an autograph, even if he later says "it was a joke".
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As far as the series itself goes, once it's named IMSA, the people who find the word American frightening and intimidating can stand down; however, intensified PR that highlights the international makeup of the teams and drivers would also help. I find it interesting that the same people who consistently harangue Champ Car fans with the soapbox line "It's Run In America It Ought To Employ Only Americans Whose Amcestprs Came Over On The Mayflower" do not apply this to the American Le Mans or other sports car venues. However, more aggressive PR will deter them when they think of it.
Find some way to make the Panoz run longer than 8 hours.
Clone the Chrysler garage crew and team from last year's Le Mans; they were by far the most accessible, friendliest and most helpful of all the teams at Le Mans. Their North American counterparts are Konrad Saleen, Alex Job Racing and Archangel Motorsport, glad-handers one and all.
But first and foremost, do not allow Bernie, Max or Tony George to even attend these races. If they once saw them, they'd want to screw them up.
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