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You need a couple of million dollars of operational expenditure (ie. sponsorship) per car to be half competitive, which makes a 350k dividend per annum per racing entitlement contract for the foxtel deal head-scratching from a 'commercial' perspective.
The deal simply screws legitimate team sponsors, which you would assume is of greatest importance to a teams survival.
Broadcast hours on FTA and demographic reach is what sponsors are after, and if they aren't going to get it from supercars they'll pack their bags and go elsewhere.
I've worked in the field of sponsorship for a long time and I can assure you, under market contraction if you give a sponsor a tangible excuse to quit, they will.
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