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Originally Posted by Bramzel
Audi does that already with their DTM programme. Regarding BMW you're right: its the exact reason they're not participating in DTM.
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It may be right on the strictly technical side, but the public sees an Audi A4 win at Brands Hatch. And as long as the marketing and imagerelated part of DTM works for them, it is an investment worth while.. Both for Audi and could be for BMW.
Exactly which relation has F1 with BMW´s roadcars..?
Zeeeeroooo
But the marketing works, as a carryover effect.