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I do remember Powertour, and at the time it was promoted very much to rival BTCC, but obviously without the real background of success that had.
If yu think about it though, both sportscars and F3 have since turned into Europe wide series, it i difficult to attract racers to rcae at Knockhill, Croft and Rockingham when for a little extra budget the drivers and sometimes teams could be racing at Monza, Spa and Barcelona. Similarly to F3, the budgets there got insane, almost F3000 levels.
Track days are interesting, a clear way to maiximise profit at circuits without the huge outlay in terms of security. And they have done very well on both two and four wheels.
But, they do not involve people new to the sport, that is done by experience days that can be done anywhere from a disused airfield somewhere to Silverstone. Rockingham in fact has made this their core business. And seem to do OK with it, after spending an inordinate amount trying to get poeple to go there and watch races with concerts, free days etc.
So the trouble seems to stem from getting people along first, and then most importantly keeping them interested.
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