To add to your last point about needing someone to be dedicated to make it happen, you need also to have sufficient monetary recourses as well.
But as you say about what you think may have happened to Massa's power-unit, this was also part of the problem that restricted the Pirelli testing to just the three teams; most of the others didn't have or couldn't afford to keep the units for the tests, and they also didn't have enough chassis available.
Look at what happened to the wet weather tyre test that Ferrari recently conducted. I don't believe that Vettel had a major shunt, but even Ferrari couldn't provide replacement parts. It is almost as though the teams are copying the car manufacturers, etc., and parts only come on stream just in time. Long gone are the days of huge stock bins of parts.
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