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Three hour oval races filled with Americans commented on by Americans [only Americans can do NASCAR justice] wouldn't be popular with a mainstream British audience. A station would be nuts to broadcast that on a primetime slot with a major channel. That kind of TV might have a place on one of the niche channels or as highlights on the main channels at witching hour.
I think NASCAR events at Road America, Montreal and Watkins Glen would be popular. It would tap the same racing funny bone as the BTCC has tapped. But of course NASCAR events on roadcourses are far too few and far between to justify that.
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