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Originally Posted by JABWOA
Yup. They learnt the most valuable lesson - people don't want cheap, they want value. And looks.
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Actually... Globalisation has taught us that cheap can get you started but you need to invest in technology and styling if you want to move up in the world, and be ready when the next cheap labour market joins the fray.
Hyundai made old Mitsubishis under license, and they were cheap, so plenty of people bought them. Kia got their current start making the Ford Festiva.
Plenty of people like cheap and it is a profitable way to get off the ground.