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On second thought, if they can maintain 100,000 on race day in the coming years, it may be viable. That is a little less than the Canadian GP brings in.
As for TV coverage. Other than quali and the race is it really necessary to have a 100 preview programs? They don't have any for the Canadian GP, and it does fine. What they really need is better marketing. (ie TV ads months in advance on major US networks) I haven't seen 1 ad.
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