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As a motorsports fan in Uruguay who last drove a 50cc kart at a shopping mall 12 years ago, I can't talk about team or promoter finances.
There's different ways to promote a sport.
One is focusing on action, and rallycross has plenty of that. Having eight 500hp cars running at a 1-mile course with hairpins and jumps is extremely exciting. However, four-car races get very boring.
Another is personalities. I think that Block, Foust, Pastrana and Deegan bleeded personality on television. Some of the current drivers are more boring to hear. Being nice doesn't equal boring.
But the broadcasts rarely show drivers talking to an interviewer or even smiling to the crowd. That should be fixed: after every race, each driver should get 20 seconds to celebrate, expose frustration or criticize that awful driver who smashed them to the damn wall.
Having live broadcasts on NBC is great, but that only works if people know about them. Motorsports on NBC Sports should be crosspromoted. Also, they should air a talk show on Tuesdays or Thursdays, featuring a panel of drivers from the different series. A great example is Última Vuelta (Fox Sports Argentina).
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