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It is the same model as any of the big multi-national companies taking over anything-once the big boys come in, the smaller companies (classes) can't compete and so slowly die out.
While rallycross is bringing in money, the big companies are happy. Once the profit margin drops, they'll move on and gobble up the next exciting thing.
As fans all we can do is support the small businesses (the support classes) and be vocal about them. The problem is, many of the new fans (the ones lured in by the 'glossy' pro teams, the brands sponsoring and the image that goes along with that) aren't likely to follow the sport at the lower levels where it most needs support.
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