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I think the reason the GRC is attractive is relatively simple - and also what helps us purists compromise our beliefs
1 - it is backed by ESPN who (as they self proclaim) are the world wide leader in sports
2 - 4 million people watched the rallycross portion of X Games 17 - that really helps when you talk to sponsors about reach, media weight, activation programs and so on
3 - there are real manufacturer teams here so paid/heavily subsidized rides are available; and more manufacturers are coming. Remember the size of this one market
4 - there is only upside. There is no hiding that 2011 missed on many levels but we still saw rallycross in the US become a reality AND be a major draw
5 - sponsors want to be involved in the series
GRC does have to be careful that it doesnt end up like IndyCar where all the foreigners come and kick the Americans butt.......However, right now in Foust and especially Pastrana there is real American talent. Add the cult personalities over here of General Deegan and Ken Block and it draws a following. As the field grows you will continue to see a mix of extreme athletes graduating to the cage offset by an increase in highly talented European rallycross and rally drivers coming over.
Lots can still go wrong but this has the chance to be very big and hopefully the rising tide lifts all ships and the ERC will flourish too.
Mark
Best Buy RallyCross Team
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