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I'm not sure that having the brother of someone famous on the grid will really make that much difference as far as the BTCC's profile goes. Certainly it didn't make any difference to the Clio Cup last year or ETCC this year. I'm sure he would much rather be known as a racing driver in his own right and not just Lewis' brother.
Fair play to him for want to have a go. It will be only his third? fourth? season so still very much a rookie. Not expecting to see him on the podium any time soon.
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