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Originally Posted by Tourer
I'll call you on that - maybe not "themes" but definitely a lot of talk about tradition, how much the race meant to win and plenty of hype and hoopla by the standards of the day.
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Tradition is not a theme, but have a look at the DVD of the 1977 race with the pre-race festivities, have a read of the 1977 race program, the past certainly gets mentioned, but they are all more interested in the great event about to come up, not waxing lyrical about how close a Studebaker came to winning or having a parade of XR GT's because it was ten years since they won.
In the build up to the race in the last ten or so years you hear more talk about the past than you do about how everyone is looking forward to what is coming up. Why is that?
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Originally Posted by peckstar
Was not the 50th race the theme they promoted in marketing?
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They didn't promote, market or have a 50th race theme.
They did promote "50 years" of the event though.