Quote:
Originally Posted by rik
Good to see Holden on the front foot about this...
Pity Ford hasn't done the same. Ford's $4m party will soon be forgotten, but if they quit V8s it will haunt their brand and PR efforts for many many years.
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They do not utilise the PR aspect now so won't miss it. In fact I doubt that either Holden or Ford utilise it fully. When was the last Monday morning advert run in a newspaper or online trumpeting a Sunday victory? It used to be routine and expected that the winner would advertise the result full page in Monday's papers.