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One of the problems is that Ford can no longer rely on Falcon sales to keep them profitable.
I look around me and of all my friends, only 2 are into motorsport and watch V8 Supercars. Of those two, neither of them own a large car. One drives a Mazda 3 and the other drives a Nissan Micra (lol).
This means everyone else I am good friends with are making their purchasing decisions based on other forms of advertising. Nearly all of them watch regular TV shows, and a large number watch football codes. Noone, including those interested in motorsport, desire a high powered inefficient car.
This forum obviously attracts motorsport-oriented people and therefore it 'makes sense' for us to have manufacturers advertising in motorsport, but if I was Ford based on my spread of friends, I'd be advertising elsewhere, as much as I think it would be a huge shame to lose Ford from the series.
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