Quote:
Originally Posted by dj4monie
I would REALLY like to know what Patron is getting out of this "Presented By" deal.
Other than offering everybody over 21 a free bottle of booze...  |
Had you heard of Patron before they started sponsoring a team in ALMS?
I hadn't.
So it wins in terms of awareness.
However in terms of sales, I suspect that sales of
all tequila are up, rather than specifically the Patron brand. So their share of the market probably hasn't changed. much.