Quote:
Originally Posted by D.R.T.
Agreed. Allegedly MPC, Teckno and Eggelstones are at the forefront of it whipping up the revolt.
Streaming plays a bigger role in major sporting codes year on year - as shown by WRC, NRL, AFL digital platforms increasing in value & quantity each year.
Not saying it's the equal of live television yet but in a cost vs benefit discussion it's a worthy debate, especially for a fledgling category like AGT.
The Bathurst 12 hour has shown the numbers you can attract domestically & internationally via streaming. Add to that the numbers attracted via SBS speedweek and again it's a worthy debate.
Maybe AGT management should engage an independent marketing / sponsorship consultant to look at the value with both options.
I do wonder how much perceived sponsor value through Foxtel is about some individuals/teams being associated to the v8 scene
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NRL and AFL work because of the media content provided by Foxtel/ch9/ch7. thus the streamers can get the same coverage including , often, commentary
from memory the latest number we had for streaming of the bathurst 12 hour showed that just 30,000 people watched.(2015 race) Thats not a lot of people. Not when you have to provide cameras and cameramen to do the streaming. sure you can do it cheap and have only 2 or 3 cameras, but that is far from awesome viewing on long track . It works better in ball sports (with no other coverage) where you can use just one camera and get enough coverage that way (the FFA cup was done this way in the earlier rounds)
But in Gt3 streaming is a long way away from being satisfactory from a sponsorship point of view that many teams are requiring,
One thinks you choose the wrong side when you brought the speedcafe video from a couple of weeks ago, you hammered the guy who asked the hard questions and you let off the guy who gave the politically correct schmaltzy responses.