Quote:
Originally Posted by tigas
I've been hearing snarky comments that Porsche is in LMP1 very much as a marketing exercise, because it only sells 30% sportscars nowadays (the rest being SUVs and 4-door GTs) but wants to keep a racing image. If that's the case, and Porsche can pull rabbits out the bag like this HD aero kit, why not keep going?
They might even get some tech development out of this marketing exercise  |
Well...the issue with the 30% sportscar comments is that they need to define a "sportscar".
Porsche marketing strategy is to have the "sportiest" product in every market segment that it competes in, so from a marketing perspective, the marketing exercise is correct.
Furthermore, exactly what percentage of Toyota's sales are sportscars? What about Audi? Peugeot?
As for the aerokit - Nurburgring is a track that particularly suits the 919, both in terms of the aero and in terms of the hybrid system. We will only see if the new HDF aerokit is really that good once we get to the other tracks.