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A freemium model would be interesting. But on their end it would be risky. Everyone can't see a race in person. Streaming may be the revenue stream (no pun intended) they are focusing on. Freemium runs the risk of... no revenue if the premium is not compelling enough for fans to buy.
They apparently plan to build out their own delivery infrastructure and that is not particularly cheap to do correctly. Given they will have issues at first, maybe free at first (you can't complain much about service problems if it is free) and then move to a near freemium model where basic streaming is quite inexpensive, but not free. Then provide premium content in which the possibilities is endless.
Richard
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