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Yeah I see where you're coming from the pulling out point of view, but I don't agree that Porsche was primarily marketing their hybrid systems. They don't even have the word Hybrid on the car, it's all about performance. The car being a hybrid doesn't mean that's where the marketing concentration is. It's also 4 wheel drive, but they don't mention that. It's all about Porsche Intelligent Performance, which, according to Porsche themselves is "an engineering code that defines Porsche's commitment to sports car, innovation..."
It's pretty obvious what Porsche was trying to go for, and there's nothing wrong with that. That's the beauty of Le Mans - you can market it in many ways.
Toyota have Hybrid in big blue text, in the Hybrid branding font. It's pretty clear that they're pushing the hybrid marketing. Audi did have TDI, but that got replaced with Quattro, since that's pushed as a big Audi thing. They've changed focus over the years quite a bit.
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