Quote:
Originally Posted by Akrapovic
Toyota is all about dev and marketing of hybrid tech though. You could argue it's still marketing, but whilst Porsche market sportscars, Toyota market hybrid tech. They're big players in that with things like the Prius. Audi's thing was "look at how amazing our diesels are. Even if you buy an Audi road diesel, it's still awesome", and that got shut down.
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Audi haven't even had anything on their cars suggesting that they were running a diesel since 2011, and even then that year the TDI advertising got upstaged by the Audi Ultra lightweight stuff, and then the e-tron quattro hybrid stuff took over. Only time the diesel stuff was brought up was when BOP/EOT was brought up.
And even then it could be argued that they pushed the TDI diesel marketing as far as they could take it years ago. And even with dieselgate, European automakers are having no trouble selling diesels, even when everyone and their brother are being threatened with lawsuits over the issue, not just VAG, but Daimler, Fiat/Chrysler, PSA, GM, and Nissan/Renault.