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The more he's in front of a camera or microphone, the more attention being paid to McLaren. Exposure is huge for sponsors. He wants a sponsor. Makes sense, to keep people talking about and interested in the goings-on of McLaren, as it could lead to more camera time during races even if they're mired around 10th. At least attention for something other than dnf's like last couple years. So it makes sense for him to be talking right now as he has apparently stated at some point that sponsorship was a priority.
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